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What are cookies?

Cookies are tiny text files saved on your computer when you go to some web pages.

Any website can put cookies on your computer. But your browser (for example Internet Explorer, Google Chrome or Firefox), will only allow some cookies to protect your privacy.

It is usual that a cookie will contain the following:

  • A website address, for example www.pmecake.co.uk.
  • Its 'lifetime' (how long it will be held on your computer for).
  • Its value, usually a unique string of letters and / or numbers.

Category 1 — Strictly Necessary Cookies

These cookies are essential to enable you to browse around our websites and use their features. Without these cookies, services like shopping baskets and e-billing cannot be provided.

Category 2 — Performance Cookies

These cookies collect information about how you use our websites — for instance, which pages you go to most. This data may be used to help optimize our websites and make them easier for you to navigate. These cookies are also used to let affiliates know if you came to one of our websites from an affiliate and if your visit resulted in the use or purchase of a product or service from us, including details of the product or service purchased. These cookies don’t collect information that identifies you. All information these cookies collect is aggregated and therefore anonymous.

Category 3 — Functionality Cookies

These cookies allow our websites to remember choices you make while browsing. For instance, we may store your geographic location in a cookie to ensure that we show you our website localized for your area. We may also remember preferences such as text size, fonts, and other customizable site elements. They may also be used to keep track of what featured products or videos have been viewed to avoid repetition. The information these cookies collect will not personally identify you, and they cannot track your browsing activity on non-Apple websites.

First-party and third-party cookies:

  • First-party cookies are saved to your computer by the website that you are on.
  • Third-party cookies are saved to your computer by a website that gives content to the one that you are on. So, if you watch a YouTube video on our website, YouTube may save its own cookie to your computer.

A website can only read the cookies that it makes. So, other websites cannot read the cookies we save to your computer and we cannot read any cookies saved by them.

Some cookies are removed from your computer when you close your browser. These are called 'session cookies'. Others stay on your computer for longer, until they expire after a fixed time. These are called 'persistent cookies', and can be used to store information between your browsing sessions, such as your preferred settings on a website, or the items that you added to your basket on your last visit.

Cookies that are strictly necessary to carry out actions which you've asked the site to do, such as adding items to your basket and checking out are excluded from the new law. Without these cookies, the checkout process won't work and you won't be able to buy anything. We can use these cookies without explicitly asking your permission. These cookies are session cookies, and are removed when you leave the site and close your browser.

Manage cookies on your computer or mobile device:

You can browse the Pmecake website with no cookies allowed on your computer or mobile device, but you will not be able to add items to your wish list or products to your shopping basket.

In your web browser settings (for example Internet Explorer, Firefox or Google Chrome) you can :

  • Check the cookies on your computer
  • Remove all or some of them
  • Set rules on when you want cookies to be allowed

We advise that you visit www.aboutcookies.org for help on how to manage cookies in your web browser.

To manage cookies on your mobile phone, tablet or other mobile device we advise that you check the device manual.